Culture Index™ Insights from Northwestern Mutual

We were thrilled to welcome Madison May from Northwestern Mutual as a guest speaker in our Integrated Marketing & Sales course, discussing the Culture Index^TM Survey. 

Madison May brought a valuable real-world perspective—not only on exciting career opportunities at Northwestern Mutual—but also on how personality types shape buyer behavior and influence business-to-business (B2B) sales strategies. Her talk connected the dots between consumer personas and sales process design, offering our students a practical lens to view what they’re learning in class.

Guest speakers like Madison May help bridge the gap between classroom learning and industry application, and we’re grateful for her time, insights, and energy.

Stay tuned—more exciting guests and industry collaborations ahead!

Connect with her on LinkedIn: https://www.linkedin.com/in/madisonmayy/

Northwestern Mutual Website https://www.northwesternmutual.com/