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Integrated Business Case Competition 2021


The purpose of this competition is to allow IB students an opportunity to further develop professional competencies that are core to our program. By presenting the students a case study that reflects the business scenario -with opportunities and threats- of a real company, and asking them to present a solution that will help the company move forward, the participants will enhance skills such as Problem Solving, Teamwork, Creativity and Innovation, and Critical Thinking. Moreover, by pitching or presenting their idea to judges that include IB Faculty, Alumni and representatives of a local company, the participants will strengthen other skills such as Public Speaking, Professionalism, Integrity and Leadership.


Each Team needs to register using the Qualtrics link at the bottom of this page prior to or on the deadline: October 15, 2021 @ 11:59 p.m.

Teams will be made up of 4 – 5 students (no exceptions) in the IB Program. Students are strongly advised to “recruit” their own all-star team and be committed to be fully present and participate in the activity.  Teams with missing participants will not be able to go through the next round.

Competition structure and timeline

The IB Case Competition is a face-to-face event programmed for about 6 hours of full participation, spread over the course of two days. This year’s competition structure is as follows:

  • October 04, 2021

Registration period opens

  • October 04, 2021to October 14, 2021

As teams register, the event organizers will assess their compliance with the registration requirements and will send them an email confirming their participation in the Competition.

  • October 14, 2021 @ 11:59 p.m.

Registration period closes

  • October 15, 2021

After the registration period is closed and no later than 12:00 am, a synchronous email will be sent out to every member of every team. This email will contain two (2) documents:

a. The case, including the exhibits that are required for the analysis, and

b. The assignment guidelines that will be provided to judges.

  • October 15, 2021 – October 28, 2021

Each team will have two (2) weeks to study the case and prepare a solution to the issue presented.  Teams will also put together a powerpoint or prezi presentation to help them pitch their analysis. The time allocated for each presentation is 10 mins.

  • October 29, 2021

A pre-selection round will be held, in which two IB Faculty members will attend each team’s 10 min presentation.  After 5 minutes of Q&A, as well as recommendations to improve their presentation, each team will be free to leave the venue.

  • October 30, 2021

A synchronous email will be sent out to all the participating teams. This email will announce the nine (9) teams that will make it to the semi finals, and will remind them of the Competition requirement, dates, awards, etc.

Furthermore, remaining teams will be provided the contact details of an IB Faculty member, or Coach, that has been randomly assigned to each team.  The IB Faculty, unaware of which team she or he will coach throughout the event, will be ready to assist you.  It is the responsibility of each team to contact and follow up with their coach. Coaches will not discuss the case with any student/person prior to it being sent out to participating teams. The Coach role is to assist you with tips and recommendations on how to better pitch your case; not to provide you with the solution to present.

  • October 30, 2021 – November 11, 2021

Each team will have nearly two (2) additional weeks to further prepare and fine tune their argument and presentation for the semi-final round. The time allocated for each presentation is 10 mins. Teams are not to substantially modify the argument/presentation as of the pre-selection round.

  • November 12, 2021 @ 3:00 p.m.

The day is here!.

At registration, each one of the semi-finalist teams will be assigned and directed to the room in which they will pitch their case.  Three (3) teams will be simultaneously pitching their case as there will be three (3) different rooms assigned for the semi-final round.  In each room, teams will find a set of  three (3) semi-finalist judges composed of experienced, enthusiastic and amazing IB Advisory Board members, IB Faculty and/or IB Alumni.  Each team will present solely in front of the judges and then will be asked to wait outside while the next team presents.

Judges in each room deliberate and select the team that will go to the finals. In the meantime, all attendees will enjoy a time to socialize and enjoy an ambience of healthy and fair competition and partnership.  Three (3) teams will be announced as finalists and will get ready to present in front of all attendees and a set of three (3) judges composed by representatives of the company sponsoring the event and IB Faculty.

The IB Case Competition 2021 winner and runner ups will be announced; Awards and congratulations will be given out, pictures taken and we will be ready to wrap up and meet again next year!.


  • All “qualified” participants receive 10% Purple Ticket
  • 1st place; $250 (each), Trophy with IB shield
  • 2nd place; $150 (each), Trophy with IB shield
  • 3rd place; $100 (each), Trophy with IB shield

Purple Ticket considerations:

Minimum Requirements to Receive Purple Ticket

  • Must all be present, participate, and execute an “acceptable” Prezi/PP presentation

Credit Amount

  • Purple Ticket will be awarded and can be used to replace the grade of any single assignment worth up to 10% of the course with a perfect score
  • Must be “turned in” to any IB class in that semester (prior to final grades being posted)
  • The value will be prorated for assignments >10%,


Dr. Troy Pounds                       Dr. Sara Lopez

Visiting Lecturer                      Lecturer    

Qualtrics registration link: