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IB Course: Integrated Marketing and Sales

I. Course Description

Students will demonstrate the ability to operate as a sales and marketing coordinator by analyzing and evaluating marketing and sales business scenarios to conceptualize an integrated marketing and sales plan with creative strategies and innovative tactics face-to-face and online in the Business-to-Consumers (B2C) and Business-to-Business (B2B) markets.

II. Course Overview

In this course you will use many of the skills and knowledge-acquired throughout your business courses especially in your Integrated Business program. The main skills that we will reinforce is critical thinking and creative and innovative thinking in order to solve problems in different marketing and sales scenarios. You will conduct individual and team work. You will read about the newest concepts and trends in marketing and sales. You will solve many challenges like the case challenges and the guest speaker challenges. Also you will practice sales writing. With your team you will act, as a marketing and sales consulting firm and you will work with a real client in order to develop integrated marketing sales plan to increase sales. But most important we will learn by having fun. Marketing and sales are very dynamic topics and the best way to learn it is in the same way, in a dynamic, entertaining and fun way. However this is not possible without your help. To create a fun-learning environment, I will count on your learning attitude and motivation as an Integrated Business student. To make this course your best business experience at UCF, I will need you to be 100% present in the class and willing to learn by having fun.

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Integrated Marketing and Sales


IB course