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2019 UCF Integrated Business Case Challenge

The Integrated Business Program at the University of Central Florida invites all the high school juniors and seniors to participate in the 2019 Integrated Business Case Challenge.

Join students from other high schools in Central Florida to work on team work, presentation, and goal setting skills with support from current UCF Integrated Business faculty and students.   Whether you intend to major in business or are exploring other career options, you can practice some valuable skills while collaborating with a team to propose a solution to our case challenge.

Registration is free.  Breakfast and lunch will be provided, and prizes will be awarded in several categories.

The competition will be held at the College of Business on Saturday, February 23rd from 8:00am to 5:00pm.

Register through your high school, or register directly by contacting UCF Instructor, Shelley Maccini at  Registration deadline is Wednesday, February 13th (or earlier if all spaces fill up).

Tentative Agenda:

Saturday, February 23, 2019

Registration, Networking, and Introductions

Team Building Exercises

Exercise #1 – Ice Breaker

Exercise #2 – Teamwork Exercise

Break and Send to Breakout Rooms

Skills Training with IB Students*

*High school students will rotate to different topics (30 minutes, followed by 5 minute break to switch rooms).  For one of their first teamwork exercises, students will need to decide how to allocate their team to cover all six sessions.

Session 1 – Hard Skill #1 Related to Case – Human Resources:  Staffing

Session 2 – Hard Skill #2 Related to Case – Sales and Marketing:  Consumer Marketing

Session 3 – Hard Skill #3 Related to Case – DDDM:  Defining Success and KPIs

Session 4 – Presentation Skills

Session 5 – Collaboration Skills

Session 6 – Time Management Skills

Lunch Served

Case Unveiling

Team work time with direction from IB coaches

Presentations and Judging (8-10 minute presentations)

Awards and Wrap Up


What is the UCF Integrated Business Case Challenge?

In short, the UCF Integrated Business Case Challenge is an opportunity for Central Florida high school students to spend a day at UCF  practicing their team work and presentation skills while interacting with current UCF faculty and students, in pursuit of the best recommendation to our solve our business case.

What will the business case be?

There is no need to prepare in advance, so we are saving the business case details until competition day.  That morning, you will participate in skill building sessions led by our Integrated Business students.  After lunch, you will work with your team to propose a solution to our business case, which you will present to our judges, who are recent Integrated Business alumni. 

Why should I participate?

Meet some new people, improve your team work and collaboration skills, refine your presentation skills, learn a few business skills, engage in the college experience, and hopefully have some fun. 

Who is eligible to participate?

Any high school junior or senior from the Central Florida region. 

Do I need to plan to major in business in college?

Absolutely not.   While we are using a business case as the challenge, the skills that you will be practicing are relevant to just about any major field of study or career in your future.

Why are you emphasizing soft skills in the competition?

Soft skills are part of our DNA in Integrated Business.   We have learned from employers that the soft skills:  team work, critical thinking, communication, etc. are the most sought after skills in college graduates.  As a result, soft skill development is built into every part of our Integrated Business curriculum.

What is Integrated Business?

Integrated Business is a relatively new major within the College of Business Administration.  In just a few short years, we have grown to become one of the largest majors on campus.  We are a multi-disciplinary business program, meaning our graduates have not concentrated in any one area or field in business.  Instead, after completing the core business classes, Integrated Business students take classes in a number of diverse areas such as Project Management, Applied Business Technology, and Data Driven Decision Making to name just a few.  All the while, students are continuing to work on developing their soft skills through interactive activities in every class.  As a result, Integrated Business graduates leave UCF prepared to step into a variety of different roles in the business community. 

Can we sign up as a team?

Sorry, but no.  One of the soft skills we want to help you develop is how to collaborate as a team with people you just met.    

Do I need to be planning to enroll at UCF?

Not at all.  Needless to say, we would be happy to answer questions about UCF and the Integrated Business experience, but UCF need not be in your near future for you to join us for the Integrated Business Case Challenge.

Is there a charge to participate?

Registration is free.  Thanks to our contributors, the Integrated Business team will provide breakfast and lunch as well at no charge to participants.

Are there prizes for the winner?

Yes, there will be prizes for our winners.  However, we think the experience will be valuable to you whether you win or not.

When is the competition?

Saturday, February 23rd.  Breakfast and our open session start at 8:00am.   We will finish by 5:00pm.

Where will the Integrated Business Case Challenge be held?

At the College of Business on the UCF campus.  We will meet in the Atrium of the Business Administration I building.  The closest parking is in Garage C.  If your group is arriving by bus, please coordinate bus drop off with us in advance.

How do I sign up?

Students may sign up through their high school or by contacting Integrated Business Instructor Shelley Maccini at or (407) 490-1970.  Registrations will be taken until February 13th, or until capacity is reached.

Is there a dress code requirement?

We ask all participants to dress business casual.