IB Guest Speaker: C.H. Robinson

Sydney Brunstein, Reid Hudspith, Isaac Holguin, and John Keckley, from C.H. Robinson, conducted the IB Guest Speaker Challenge at the Sales and Marketing Strategy course of Dr. Carlos Valdez (Tuesday’s 12 pm). C.H. Robinson provided information about the company, logistics, and B2B Sales. Then they led the case challenge that consisted of a role-playing sales exercise. The students prepared in teams a week to develop a sales presentation acting as C.H. Robinson sales executives. At the end of the presentation, C.H. Robinson provided feedback to the students. This class is part of the MSM-IB program, the new business master program for non-business majors. For more information about the program, please visit the following link: https://business.ucf.edu/degree/master-science-management-integrated-business/