Mr. Adam Streem (IB Advisory Board member) and Mr. Manuel Gonzalez, Group Rental Managers at Enterprise Holdings, conducted the IB Guest Speaker Challenge at the Integrated Marketing and Sales course of Dr. Carlos Valdez. Mr. Streem and Mr. Gonzalez first provided a conference about their professional path, Enterprise and Sales. Then they led the case challenge that consisted of a role-playing sales exercise. The students prepared in teams a week in advance to develop and practice their sales script and implement the SPIN selling technique. The IB program wants to thank Mr. Streem and Mr. Gonzalez for their time and support of the IB program and the IB Culture. Go IB!!!