Deanna Johnell, Davonte Anderson, Campus recruiters and Diego Bacellar, Financial Advisor, from Northwester Mutual conducted the IB Guest Speaker Challenge at the Integrated Marketing and Sales course of Dr. Carlos Valdez. Diego Bacellar first provided a conference about his professional path, Northwestern Mutual and Sales. Then they led the case challenge that consisted of a role-playing sales exercise. The students prepared in teams a week in advance to develop and practice their sales script and implement the SPIN selling technique. The IB program wants to thank Deanna, Davonte and Diego for their time and support of the IB program and the IB Culture. Go IB!!!